Mendix World

  • Services

    Project management of creative design

  • Client

    Verwiel - The Creative Agency

  • Date
    April 2019
  • Location

    Rotterdam AHOY - The Netherlands

  • Set design

    Mark van Loenhout - Unlimited Creatives

  • Light design

    André Beekmans - The Art of Light

  • Audio design

    Steven Pollema - Pollema

  • Content design

    Danny Rats - Studio Rats

Commissioned by Verwiel – the creative agency and Marielle Klein Geltink, Unlimited Creatives provided project management of the creative design and set design for the plenary session at Mendix World 2019. The challenge was to create an interaction with the audience within the broad setting that would create variation between the speakers and the regular program. In order to achieve that, we applied layering to the backdrop with different types of LED and lighting, allowing us to give the set a playful interpretation.